Lulu: The Application That Helps Women Make Smarter Dating Choices

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TL;DR: If you’ve ever desired you could potentially evaluate the people you date, or the dudes you-know-who would make great times, as if you review restaurants, after that Lulu will make your desires come true. While the first-ever software for ladies, Lulu is actually taking the lead-in this industry, helping ladies make better dating decisions and guys become better daters.

From Amazon to Yelp, we’re in a global where everyone loves to examine things. Everybody else can not hold off to talk about their view about their most recent dinner or the finally apartment they lived in, exactly what concerning most recent guy they proceeded a night out together with?

Really Lulu is the perfect retailer for carrying out just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a private social media that provides females the chance to rate the males they date, recommend date-worthy men and show private experiences with millions of additional like-minded women.

It is like talking to the best friend

Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From exchanging tales about careers to valentine’s ideas, she wished she could bottle that feeling of camaraderie and set it to great utilize.

In 2013, that vision turned into possible as Lulu, a place in which ladies feels safe whenever speaking about their own love everyday lives.

Director of promotion Deborah Singer mentioned it’s been a number of years coming for an app such as this in the market, specially with referrals getting very popular in other facets of life.

« Women nowadays get guidelines about everything in their own resides… yet we do not get recommendations for anything as important as connections and times, » she said. « We think’s a very essential area for women to get informed and also information [about] so that they can truly make smarter choices on their own. »

Be it standing men they’ve gone around with, recommending top-quality men to other people or making buddy associations, Lulu makes a significant influence.

« i believe we’re providing a new information covering towards dating area, » Singer mentioned. « Dating is something that does not have that details coating, and now we see our selves as taking more details to that industry. »

Lulu sticks out off their programs because Chong and Schwartz, plus everybody about group, try to let their unique personalities shine through, offering down that sense of talking with a very great sweetheart.

Relating to Singer, Lulu is especially preferred among university women, that happen to be in an innovative new internet dating atmosphere and are finding feminine friends to go to for recommendations in regards to the dudes they’re fulfilling on campus.

Lulu also puts the privacy and security of the members 1st. The application uses fb to make sure that gender, age (nobody under 17 is actually allowed to join) and friends circles.

But don’t believe kids aren’t permitted inside ladies club

In will, Lulu allowed men to start out with the software should they happened to be into becoming reviewed.

Male people is able to see their unique as a whole score and which hashtags women can be utilizing to describe them, like « #AlwaysPleased » or « #WearsEdHardy. »

However they may also access data that displays how females rank all of them on attributes including laughter, kissing capabilities and more.

Lulu’s editorial staff also gives men skilled articles that provide internet dating advice about the certain specified areas they require improvement in.

Ladies also can ask the males their own opinions on various subject areas, such as anal intercourse or producing a commitment.

At this point above 1 million guys have actually accompanied, with a typical analysis being a seven, many actually look into the application 3 times each day.

« We watched that there had been a proper cravings from men to variety of enjoy analytics as to what ladies had been claiming about all of them, » Singer mentioned. « All of our goal should really help guys improve. Like everyone else would make use of Google statistics on the website to boost it, this really is form of Google statistics for men. »

Generating a secure, good atmosphere for all

Unlike internet sites like Yelp or TripAdvisor, Lulu does not enable ladies to publish available responses inside their ratings.

Women can be given multiple-choice solutions when reviewing the males along with other ladies can agree or disagree aided by the review, which Singer mentioned encourages a positive environment additionally keeps user reviews from getting needlessly mean.

« we are rating individuals – we’re rating men. We all know that is a sensitive and painful and provocative thing is performing, and in addition we want to do it in a thoughtful means plus in a constructive way, » she mentioned. « We heard from the start from women that they failed to desire to be part of some thing mean, therefore we chose this structure would keep that ecosystem. »

Lulu use that exact same format in the foreseeable future whenever increasing to many other well-known verticals like beauty, travel or business.

« we need to head to a place in which ladies are coming to Lulu and it is method of their own primary place to go for getting info off their women, » Singer said. « we are truly concentrated on this product and continuing to create methods to assist females discuss a lot more and obtain guidelines. »

If you’re prepared release your girlfriend talk, install Lulu (100% free!) in the software Store or Bing Enjoy.

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